Sizhe Yao
I’m Sizhe Yao, a multidisciplinary designer. I specialize in branding design, marketing material and photography, with a deep passion for creating design that fill with rich stories.
-BFA Graphic Design (Savannah College of Art and Design)
-MFA Communication Design (Pratt Institute)
Email 02 CineStill
YEAR:2024
The goal of the Cinestill rebranding project is to redesign the logo to create a modern, clear, and visually appealing identity that resonates with contemporary audiences while retaining the brand’s cinematic heritage.
The new design will ensure clarity, flow better, and be more visually balanced and memorable. It will feature modern typography and simplified elements symbolizing Cinestill’s roots, using colors that represent the films for enhanced visibility. This rebranding aims to position Cinestill for future growth and recognition in the competitive analog photography and film industry.