Sizhe Yao
I’m Sizhe Yao, a multidisciplinary designer. I specialize in branding design, marketing material and photography, with a deep passion for creating design that fill with rich stories.
-BFA Graphic Design (Savannah College of Art and Design)
-MFA Communication Design (Pratt Institute)
Email 03 Capital One Secure Credit Card
YEAR: 2024
This credit card rebranding draws inspiration from the concept of human cells, symbolizing both interconnectedness and individuality. The design celebrates the meaningful connections that can be fostered through this credit card while honoring the uniqueness of each user. The target audience is young adults who are curious, adventurous, and eager to explore new experiences, yet value standing out as individuals.
To embody this spirit, the rebranding adopts a sleek, modern aesthetic featuring simple yet elegant graphics. A bold and unconventional color palette enhances the theme of individuality and energy, encouraging users to embrace their authentic selves.
For promotional materials, a graffiti-style typeface pairs dynamically with a wide sans-serif font, such as Graphik, infusing the visuals with energy and contemporary appeal. This contrast complements the credit card's understated design, which conveys professionalism and trustworthiness. Together, these elements balance artistic flair and reliability, ensuring the rebranding resonates with the target audience while maintaining authenticity.