Sizhe Yao
I’m Sizhe Yao, a multidisciplinary designer. I specialize in branding design, marketing material and photography, with a deep passion for creating design that fill with rich stories.
-BFA Graphic Design (Savannah College of Art and Design)
-MFA Communication Design (Pratt Institute)
Email 03 Nostrand Coffee
YEAR: 2024
Rebrand for one of the more famous coffee spots on Nostrand Ave in Brooklyn. Their old branding had two complete different branding system, and all over the place. I decided to create a new branding system for them and elevate their brand. There are few key points that have to show on the new branding system:
-the history of Nostrand Ave, the meaning of have a upscale coffee store at the location
-transformation not just in design, also in the attitute and what it can do for the community
-a clear visual identity